Agenda Overview

We are currently in the process of researching the agenda and recruiting speakers for this event. In the meantime, please see below for an overview of some of the major topics that will be covered at Text Analytics Summit East:

Text and Beyond

Text analytics delivers value in a host of business applications, from customer experience and market research to clinical medicine and e-discovery. But our focus is shifting…We've entered the Big Data era.

What left to learn and do? Our evolving aim is to meld social and enterprise analytics, discovering descriptive and predictive power in linked content, profiles, networks, and behaviors. Text analytics remains central. Summit chair Seth Grimes will discuss text analytics in the Big Data era and help you on your path to “Text and Beyond.”

Technology Insiders' Panel

The Technology Panel is a perennial summit favorite, an opportunity to hear from folks who are designing and building today and tomorrow's industry-leading text analytics tools and platforms. Bring your own questions, and learn what's on the horizon for tomorrow's text analytics.

Business User Panel

The Business User Panel brings together a collection of smart, articulate, and opinionated end-user leaders to talk about analytics strategy, tool choices, vendor experiences, and lessons learned. They’ll offer practical guidance for every individual and organization implementing a text-analytics program...and for developers, solution providers, and consultants who want to stay on top of the market.

Social Media Analytics Panel

The new Social Media Analytics Panel, introduced at Text Analytics Summit West, explores the crucial connection between text analytics and social media. Get the scoop from experts of the emerging social analytics industry to see how text analytics helps companies across the globe listen to and analyze what their customers are saying across all social media channels.

Global Customers for Global Companies – Capturing “Global Sentiment”

• Learn how different cultures use social media differently
• Discover how far machine translation can take sentiment analysis
• See what needs to go into the technology to make it native in language and culture

Employ Big Data for Large-Scale Text Analytics

• Understand how to store, retrieve and analyze large amounts of data effectively
• Uncover simple steps to reduce the complexity and time needed to extract value from unstructured data
• Simplify the process of knowledge extraction from unstructured data
• Prepare your organization for the “big data” wave of social conversations

Real-Time Text Analysis

• Understand why the most effective text analytics solutions operate in real-time
• Obtain best practices for utilizing real-time text analytics
• Comprehend the importance of performing text analytics in real-time to maintain a competitive advantage

Text Analytics Power Search

Text analytics has always been intertwined with search capabilities, and this is still the case today. Get a comprehensive update of how text analytics is powering search in 2012, and how the technology is being used to enable superior search capabilities and access information that was unattainable in the past.

Optimize Customer Experience Management (CEM) for Increased Customer Retention and Shareholder Value

• Create deep insights into valued customers and their requirements
• Trigger multi-channel marketing campaigns by leveraging customer knowledge
• Learn how to obtain high conversion rates in your marketing efforts

Appreciate Customer Intelligence and Listen to the Voice of the Customer

• Understand how “the customer” is more knowledgeable and valuable than ever
• Strengthen your competitive advantage by employing the latest in customer intelligence
• Develop a holistic VOC approach to engage your customers in real conversations

Text Analytics for Customer Surveys

• Make use of survey analytics to sift through open ended comments and other unstructured data
• Uncover new insights from your customers to improve daily business practices
• See how text analytics makes customer surveys more than worthwhile for your business

Case Study - Using Predictive Text Analytics to Determine Credit Scores

• Discover the many benefits of employing predictive text analytics
• See why the current credit crisis has created a need for accurately predicting and determining future credit scores for companies
• Explore ways for expanding this technology to predict the scores of individuals, and even entire countries
• Understand why predicting credit scores is the perfect use case for predictive text analytics

Case Study – Sentiment Analysis and Election Success

• See how Politication.net uses text analytics to determine the current political landscape as we head into the general Presidential election
• Understand how sentiment analysis of candidate media coverage can give you insights into the successes and failures of a presidential campaign
• Explore the tools and features of the text system that are needed to monitor the election process, and see how these tools can help your business

PLUS…Get more case studies from the following industries:

• Finance
• Health Care
• Insurance
• And more!

Also, for the first time ever, the Text Analytics Summit will feature two separate tracks in different topic areas during the afternoon of the first day, one for social media analytics presentations and one for technology focused text analytics talks. This allows attendees with different backgrounds and priorities to have a choice of which speakers they see, while still being an integral part of one close-knit text analytics community. Furthermore, it allows for even more experts and thought leaders to participate in the conference!

If you have any suggestions regarding topics that you would like to see covered, please feel free to contact us directly: