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Seth Grimes, President, Alta Plana

• Learn what constitutes state-of-the-art text analytics
• Understand what users -- both current & prospective -- are looking for in text-analytics solutions
• Go over the findings of Seth’s world-class text analytics market study
• Gain insights into the future of the industry

Catherine van Zuylen, Vice President of Global Product Management, Attensity

• Putting text analytics in the hands of business users
• Preparing your organization for the “big data” wave of social conversations
• Creating a real-time voice of the customer command center
• Analyzing customer insights across multiple conversation channels
• Using text analytics to drive customer engagement processes

• Analytic technologies and techniques being used to make business sense of the flood of user-generated content
• The cutting edges of social media and sentiment analysis - what works, where improvements are being made, and which platforms are leading the way
• The comparison between proprietary and do-it-yourself tools for social media text analysis
• Effective ways for leveraging social media information to give your company a leg up over your competition

Steven J Ramirez, CEO, Beyond the Arc, Inc.	Moderator Cliff Figallo, Smart Data Collective Senior Curator and Editor, Social Media Today	Bill Tuohig, Senior Director of Product Management, Web Intelligence Division, J.D. Power & Associates
	Robin Seidner, Director of Strategic Alliances for Insights, Radian6

Steven J Ramirez, CEO, Beyond the Arc, Inc.

Attend this session to:

• Build benchmarks for your social media engagement strategy
• Understand the metrics that define the health of your social media efforts
• Learn how to measure your competitors’ social media efforts against your own
• Hear success stories about benchmarking efforts across social media platforms

Bill Tuohig, Senior Director of Product Management, Web Intelligence Division, J.D. Power & Associates

• Find out the definitions of three methodological issues that impact the quality of any research: validity, reliability, and generalize-ability
• Discover the relevance of these issues and how they affect the accuracy of your organization’s text analytics strategy
• Learn the approaches for assessing the impact of these issues to effectively mine actionable insights from social media

Mehrshad Setayesh CIO & Social Intelligence Architect Collective Intellect

• Use text analytics to capture Consumer Intention Signals, which identify prospects who should receive client communication based on their explicit intentions
• Conduct customer recognition techniques to map social profiles to your customers’ CRM data
• Enable targeted marketing and engagement through effective mapping of social and private data

CASE STUDY

Robin Seidner, Director of Strategic Alliances for Insights, Radian6

• See how Radian6’s analysis platform changes the way companies and brands analyze social media conversations by incorporating leading text analytics and insights providers into its offerings
• Discover the philosophy behind the cutting-edge platform, and the value that comes with multiple insights providers analysis
• Get case examples from top Radian6 customers who successfully implemented the analysis platform

CASE STUDY

Kevin John Coogan, Founder and Managing Director, AmalgaMood

• Discover the role that text analytics plays in investment management
• Learn to measure the collective social mood of society
• Explore the future of text analytics in investment management to optimize your equity investment strategy
• Get proven examples of successful market forecasting using text analysis

Kathleen Dahlgren, CTO, Cognition

• Cope with the volume and diversity of unstructured free text to maximize your search capabilities
• Don’t Guess! - Understand the Voice of the Customer For CRM applications
• See how advances in semantics enable the widespread use of eDiscovery for the legal industry
• Handle the explosion of free text on the social web that uses new dialects of abbreviations, chat language, child language, and jargon

Michal Wroczynski, CEO and Founder, Fido Intelligence

• Understand how structuring the output from Speech-to-Text supports deep analysis of meaning
• Discover how to increase the resolution and accuracy of sentiment analysis
• Learn how question-answering can source information from unstructured texts

Samir Batla, Principal Product Manager, Search & Analytics, EMC Corporation

• Discover the practical, technical, and business advantages of performing content analysis in the cloud
• Understand the risks associated with performing cloud-based text analytics
• Determine the best approach for operating your content analytics solution in the cloud

Vincent Granville, Founder and Executive Director, AnalyticBridge

• Learn effective ways to detect spammers using email and “profile text mining”
• Identify sample profiles of network abuser spam trends, from easy to detect to smart spam
• Discover what features are associated with successful and profitable social networks

Stephen Arnold, Managing Partner, ArnoldIT.com

• See how data distortion of real time data streams can have significant business and social consequences
• Comprehend the specific problems that hinder real time search
• Get the inside scoop on expert solutions for overcoming data distortion

• How to get the most out of today's text analytics technology
• What to expect from next-generation text analytics
• How to ensure vendors hear your voice as an integral text stakeholder

Moderator Seth Grimes, President, Alta Plana

Nitin Indurkhya, Principal Research Scientist, eBay

Daniel Graham, General Manager Enterprise Systems, Teradata

Ian Hersey, Chief Technology Officer, Attensity

Peter Mancini, Data Mining Consultant

• See how Mindshare integrated a cost-effective, comprehensive speech-to-text solution into their existing text analytics environment
• Understand how the solution enables instant conversion of massive volumes of audible customer feedback into actionable insights
• Explore the process that allowed Mindshare’s text analytics systems to “grow ears”
• Discover how Mindshare’s text analytics solution uncovers meaningful insights from spoken customer comments

Casey Jones, VP Sales and Marketing, Voci™ Technologies Inc.

Kurt Williams, CTO, Mindshare Technologies

Diane Burley, Audience Engagement Specialist, MarkLogic

• Understand how the communication medium and text analytics work together to make a message contextually relevant no matter where an individual is, or what they’re doing
• Explore the crucial variables that impact context and how they interplay with text analysis: geospatial, state of mind, mobility and semantics
• Discover why context is the true imperative for effective audience engagement

CASE STUDY

Craig Rhinehart, ECM Product Strategy and Marketing, IBM

• Learn how organizations are using advanced content analytics to bring measurable value to the field of healthcare
• See how these technologies can directly benefit healthcare providers and patients
• Discuss actual healthcare case studies involving the use of content analytics

• See how Applied Materials, Inc. topped industry customer satisfaction rankings for 18 years straight
• Understand the benefits of streaming data to all organizational entities and engaging employees enterprise-wide
• Build a customer-centric culture for superior customer experience and profitability

Daniel Ziv, VP Customer Interaction Analytics, Verint

• See how Noise and Viral Effects can hinder your social media mining strategy
• Take advantage of the holistic cross channels approach to VOC
• Grasp the 4 key elements of an effective VOC program
• Get an exclusive look at how one organization achieved over $180 million ROI in the first year of its VOC program

• Understand how business users at Cisco are using text analytics to derive highly accurate, detailed insights from unstructured customer conversation sources
• Explore the ways Cisco uses text analytics to identify emerging opportunities and product/service issues that impact the entire organization
• Discover how Cisco ties the customer experience to real metrics to gain business-critical customer experience insights

Moderator Seth Grimes, President, Alta Plana

• Practical, real-world perspectives on text analytics solutions and vendors
• An understanding of evaluation and implementation best practices
• Important skills for incorporating text analytics into a unified analytics platform
• Insight into stumbling blocks and success stories on the road to text nirvana

Carol Haney, Vice President, Public Affairs and Policy Research, Harris Interactive

Laura Brown, Director of Customer & Business Intelligence, Cisco

Kurt Williams, CTO, Mindshare Technologies

Casey Jones, VP Sales and Marketing, Voci™ Technologies Inc.

• Get a detailed overview of speech recognition techniques and their applications
• Comprehend the benefits of enabling your text analytics platform to hear 100% of voice-based customer input
• View a comprehensive video demonstration of speech-to-text analytics

Tom Reamy, Chief Knowledge Architect, Kaps Group

• Review the basics of text analytics (categorization, entity extraction, and sentiment analysis)
• Learn how to integrate structured data and unstructured text
• Discuss a case study that uses text mining to develop a taxonomy
• Explore new project possibilities using text analytics to deepen text mining applications