Agenda

Download the brochure here for full background and speaker line-up

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9:00am - Surveying the Text Analytics Landscape

The Text Analytics Summit aims to support and encourage commercial use of text analytics to improve consumer insight and drive competitive advantage. To create a mental framework with which to approach the Summit this keynote presentation addresses:

• Opportunities: What can text analytics contribute to a twenty-first century organisation?
• Philosophy: What mind-sets are appropriate to the commercial use of text analytics?
• Approaches: Are their fundamental practical and theoretical differences behind text analytical approaches?
• Limitations: What can text analytics do and not do (yet) for your organisation?
• Engaging: What should your organisation consider when engaging in text analytics?

Richard Heale, The Thoughtware Group

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Session One: The Future of Text Analytics

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 9:45am - The Future of Text Analytics 

Text Analytics is evolving rapidly from an obscure technology to a business-critical application. Discover the key considerations for the next generation of text analytics solutions:

• Learn how to put text analytics in the hands of business users
• Expert insight on how to create a real-time voice of the customer
• Find out how to analyse customer insights across multiple conversation channels
• Identify how to improve customer engagement processes through capturing deep customer insights

Attensity (speaker tbc)

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 10:30am - Big Data Analysis 

• Learn how to store, retrieve and analyse large amounts of data effectively
• Simple steps to reduce the complexity and time needed to extract value from unstructured data
• An expert guide to survey analysis and the extraction of powerful insights about consumers from legacy data
• Discover how to prepare your organization for the “big data” wave of social conversations to gain competitive advantage

Rene Van Erk, ISV World

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11:00am - 11:40am COFFEE

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11:40am - Cross-lingual Text Analytics: A New Frontier in Linguistic Technology

• Understand why text analytics will take on new importance in the coming years
• Discover how cross-lingual text analysis is different from historical approaches to text
• Learn why cross-lingual text analytics offers unique opportunities to support business growth
• Professional tactics on how to obtain clear value from imperfect technology

Meta Brown, General Manager of Analytics, LinguaSys

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Session two: Sector-wide case studies on the challenges, opportunities and commercial gains

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 12:10am - Text Analytics, Social Media and Security Research Funding  

• Discover how you can profit off European Commission Guidelines and Funding for your R&D effort in text analytics
• Learn how to use text analytics to foster security, including case study examples of crisis management, border security, and acts of violence / terrorism
• Professional insight on the real-time analysis of social media communications in security scenarios  

Alessandro Zanasi, Zanasi & Partners, ESRAB & ESRIF Member

Chris Hemingway, Head of Analytics, HM Revenue & Customs

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12:40 - 14:00 LUNCH

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14:00 - Tapping into the voice of the customer at Aviva

• Voice of the customer context for Aviva
• Building text analytics capability
• Future analytics ambitions

Matt Anderson, Customer Experience Manager, Aviva UK General Insurance

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14:30 - Analyse and social media and use text analytics for data driven journalism and “big” publishing  

• Expert insight on the application of text analytics in data-driven journalism
• Understand how big publishers use text analytics to segment and analyse large volumes data in a time-efficient manner
• Discover the future of text analytics in the news / publishing market and potential consumers

John McConnell, Director, Analytical People

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 15:00 - 15:30 COFFEE

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15:30 - Applying text analytics to the telecom industry to make commercial gains

• Discover how to build real-time, multi-layered solutions by combining structured and unstructured data
• Learn how to create a multi-layered, holistic view of quality of experience for customers to identify whether an issues is tolerable, or a real problem.
• Professional insight on the processes behind building such an holistic view of customers' journeys and how this drives competitive advantage

Ronnie Beggs, Head of Marketing, SQLStream

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16:00 - A critical review: where can voice of the customer and text analytics improve?  

• Assess the commercial value of text analytics in different types and sizes of data sets
• Understand the reality of “tall tales,” to idnetify text analytics that meet your business objectives
• Discover what’s on offer and the honesty behind the hype with case study examples

Prof. Ronen Feldman

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16:30am - Voice of the customer analytics in the pharmaceutical industry

• Discover how text analytics are used to improve customer experience management and internal communications
• Learn how to identify new product / service opportunities from deep customer insight
• Professional tactics and practical examples on the commercial opportunities text analytics offers pharmaceuticals

Moderator: Richard Heale, The Thoughtware Group

Panellists:

Mr Paul Jones, Director & Lead, Global Life Sciences, Internet Business Solutions Group, Cisco

Dr. Graham Shelton, Principal, Oxford PharmaGenesis

Dr. Patrick Reid, Director, iSensa

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17:30 - NETWORKING PARTY

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9:20am - Case Study: Industrialisation of text analytics in pharmaceutical industry: challenges, achievements and
bottlenecks

• Text analytics facilitate breaking silos
• Making knowledge actionable: text mining and knowledge representation industrialised
• How can the pharmaceutical benefit from analyzing commentary across social networks
  

Dr. Luca Toldo, Principal Scientist, Knowledge Management, Merck Group

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9:50am - 10:15am COFFEE

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Session three: The latest on social media & voice of the customer

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10:15am - Competitive Intelligence Analysis in Telecommunications 

• Examine competitive intelligence analysis at three major telcoms in Eastern Europe which look at thousands of Tweets and FaceBook posts to understand subscriber behaviour
• Discover how text analytics is used to identify key conversation topics such as subscribers priorities and how perceptions of services   
• Understand how Information extraction, pre-processing, cluster analysis and classification were used to bring desired results using open source tools (GATE, R & WEKA)

Themos Kalafatis, Independent Text Mining Consultant

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10:45am - Social media analytics panel

Increasingly consumers and potential consumers express themselves and demonstrate their interests across a range of online platforms, generating data at an accelerating rate, most of it as text. In this panel we will discuss:

• Analytic technologies and techniques being used to make business sense of the flood of user-generated content
• The cutting edges of social media and sentiment analysis - what works, where improvements are being made, and which platforms are leading the way
• The comparison between proprietary and do-it-yourself tools for social media text analysis
• Effective ways for leveraging social media information to give your company a competitive edge

John Blossom, President, Shore Communications

Themos Kalafatis, Independent Text Mining Consultant

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11:30am - Text Analytics to optimise Customer Experience Management (CEM) for increased customer retention and shareholder value

• Creating deep insights into valued customers and their requirements using text analytics
• Leveraging customer knowledge to trigger multi-channel marketing campaigns and content marketing that delivers high conversion rates
• Using content recency, frequency and relevance and to build customer loyalty, life time value, and sustainable competitive advantage

Gerry Brown, Director, MIS Associates

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12:00 - Customer intelligence and voice of the customer analytics

• Take advantage of the latest in customer intelligence to strengthen your competitive position
• Understand the importance of consumer initiated, organization initiated and third party conversations to gain a holistic VOC approach
• Learn how to combine structured and unstructured data to gain valuable insight in a time-effective manner

Rosaria Silipo, Independent Text Analytics Consultant

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12:30 - 13:30 LUNCH

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13:30 - Enable a text analytics system to hear by fully listening to the voice of the customer

• See how to integrate speech-to-text solution into existing text analytics environment cost-effectively
• Understand how the solution enables instant conversion of massive volumes of audible customer feedback into actionable insights
• Discover how text analytics solution uncovers meaningful insights from spoken customer comments, inlcuding multiple languages

Federico Cesconi, CEO, Custvox

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Session Four: Conclusions & remarks from solution providers and our consumer panel

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14:00 -Technology Insiders’ Panel

Come see the people who are shaping the next generation of text analytics openly share their perspectives on key developments and potential future trends in text technologies. This panel will teach you:

• How to get the most out of today's text analytics technology to improve your customer experience management and drive competitive advantage
• What to expect from next-generation text analytics, such a pioneering multi-lingual tools
• What needs to change in the text analytics industry to make progress faster

Prof. Ronen Feldman

Rene Van Erk, ISV World

Rosario Silipo, Independent Text Analytics Consultant

Eila Palme, Ph.D. candidate, ETH Zürich

Jaime Fitzgerald, Fitzgerald Analytics

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14:45 - End User Perspective Panel

The End User Panel offers valuable guidance on the selection, implementation, and use of text-analytics solutions, drawn from real experiences. Attend this panel to gain:

• Practical, real-world perspectives on text analytics solutions and vendors
• An understanding of evaluation and implementation best practices
• Important skills for incorporating text analytics into a unified analytics platform

Federico Cesconi, CEO, Custvox

Dr. Luca Toldo, Principal Scientist, Knowledge Management, Merck Group

Alessandro Zanasi, Zanasi & Partners, ESRAB & ESRIF Member

Chris Hemingway, Head of Analytics, HM Revenue & Customs

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15:30 END

Download the brochure here for full background and speaker line-up