Exclusive Social Media Analytics Podcast

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Social Media Analytics Perspectives Panel

Over the past decade, the Web has gone increasingly social with hundreds of millions of participants engaging through countless social platforms, anchored by Facebook, Twitter, Amazon, and now Google +. Customers and potential customers express themselves and demonstrate their interests across all of these platforms, generating data at an accelerating rate. In this panel we discuss:

Analytic technologies and techniques being used to make business sense of the flood of user-generated content
The cutting edges of social media and sentiment analysis - what works, where improvements are being made, and which platforms are leading the way
The comparison between proprietary and do-it-yourself tools for social media analysis
Effective ways for leveraging social media information to get a leg up on your competition

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