Lexis Nexis pre- Conference Workshop

25th April-18:00 to 19:30

All delegates are welcome to come. For further information please call Belen Gallego on +44 207 3757 555 or email belen@textanalyticsnews.com

• Monitoring and mining documents in a collaborative environment
• Key advanced features enable search in structured and unstructured data
• Building data knowledge to create values in the long term
• Automatic sentiment analysis on documents
• Editing analytic dashboard from consumers comments in blogs/forums

Bertrand Dussauge, VP Marketing Analytics, LexisNexis

9:00- 9:15 Text Analytics: The European Scene

Find out what the pressing needs and special challenges of the text analytics market in Europe are and watch the hottest emerging trends so that you can stay ahead of your competition!

Gain an expert appraisal on the unique potential of text analytics within enterprise knowledge discovery. Hear an overview of real current applications to ensure you are getting the most from your text analytics deployment

Chairman: Seth Grimes , President, Alta Plana

9:15 - 9:45 A European Issue: Securing a prosperous future thanks to Text Analytics technology

• Obtain the very latest updates on the European Commissions text analytics funding programme – discover what it will mean for both developers – and – end users!
• Analyse the key driving technologies behind European security applications and how you can harness the power of them today
• European security update: understand the threats we face, the objectives that need to be met and the cutting edge solutions that are providing the answers
  

Keynote Speaker: Alessandro Zanasi , Advisor, European Commission Security Research

9:45- 10:15 Visual analytics, text mining and automated knowledge discovery in Pharma

• Hear how Merck uses advanced visual analytics to make faster decisions which deliver the required information in a record time
• Evaluate how Merck obtains quantitative assessment using automated target discovery to save time and resources… Make sure you do the same!
• Find out how automatic mapping and advanced visual analytics are applied for analysis of intellectual assets putting Merck at the forefront of their competitors.

Luca Toldo , Bioinformatics and Scientific Information Services, Merck KGaA

10:15 - 10:45 Coffee Break

10:45 - 11:45 Technology Panel

Moderator: Seth Grimes, President, Altaplana

Dr Andrew Salway

Jaap Van der Meer, Director, Translation Automation User Society

11:45- 12:15 The challenge of text: setting up a new customer experience management

• Hear how Telecom Italia improved their CRM strategy by mining customer service notes, blogs and articles to significantly improve their customer satisfaction
• Discover how the information derived from unstructured data has provided invaluable intelligence giving Telecom Italia a competitive advantage
• Telecom Italia will guide you through their journey of how they have successfully deployed text technologies… and profited!

Steffano M. de' Rosi , CRM Manager, Telecom Italia

12:15- 12:45 Understand, Predict and Act Using Text Analytics  

• Uncover hidden patterns, relationships and trends using text analytics, to gain greater insight into articles, reports, surveys, call centre notes, email and chat
• Understand how commercial organisations are using predictive text analytics to support their CRM processes and improve profits by analyzing customer preferences
• Hear how public sector bodies deploy text analytics to protect public safety and security by predicting what types of fraud, waste and abuse are likely to occur, when and where
• Learn how the Dutch National Police uses the ‘digital washing machine' they created, together with feature extraction, to get faster insight in huge amounts of unstructured data

Olivier Jouve , Vice-president of Marketing Strategy, SPSS

Jochen van der Wal , Technical Engineer, The Dutch National Police

12:45 - 14:00 Lunch sponsored by SPSS

14:00- 14:30 Unlock your company's hidden knowledge with next generation Text Analytics

• Discover how innovative Text Analytics solutions can serve industry & scenario specific knowledge discovery needs
• Understand how TEMIS’ next generation solution Luxid® brings a comprehensive set of advanced knowledge discovery capabilities to analysts and information professionals
• Learn how Text Analytics supports demanding activities such as Competitive Intelligence, Customer Sentiment Analysis, and Reputation Management by tracking and analysing websites and other sources of unstructured data.

Guillaume Mazières , Vice President Sales & Marketing, Temis  

14:30 – 15:00 Empower your company's pro-activity with innovative analytic dashboards

• Discover sector of energy stakeholders sentiment analysis
• Understand critical topic influence
• Hear how multi-lingual text analytic dashboards generate early alert on companies

Bertrand Dussauge , Vice-President Marketing Analytics , LexisNexis

Ludovica Giglio, Head of Product Development, Atradius

15:00-15:45 Content Intelligence Panel

Content Intelligence is a brand new category of product that describes the convergence of Content Management and Business Intelligence. Content Intelligence provides a complete 360 degree view of the previously separated silos of enterprise data and text and the ability to slice and dice, drill down, and report on it. Content Intelligence can also extract content from online communities enabling users to sense and respond to growth market opportunities and competitor activities before they actually happen.

This panel features senior executives from the pioneers and leading lights of the Content Intelligence industry. They will articulate why and how this innovative technology can provide breakthrough insights into company, customer and competitor behaviours and intentions. The panel is moderated by Gerry Brown, who originated the term "Content Intelligence".

• Upcoming convergence of text and BI analytics in Content Intelligence

• CI Applications

• CI Technical / implementation challenges

• CI as part of the bigger technology infrastructure picture

• Early adopters, customers who are "doing" CI

Moderator: Gerry Brown, Senior Analyst, Bloor Research

Steve Mullen, Vice President, Inxight

Sascha Schubert, Data and Text Mining expert, SAS Global Technology Practice

Olivier Jouve, VP of Marketing Strategy, SPSS

Justin Langseth, President, Clarabridge

15:45- 16:15 Coffee break

16:15- 16:45 Classifying Customer Needs-Based Segmentation Using Call Centre Notes

• Hear how HP is able to segment their customer base using the latest text analytics technologies
• See how HP performs segmentation using free form text notes obtained from call centre notes/comments and how to apply this to your business
• Apply effective customer scoring from the needs-based segmentation to ensure you are placing the right customer in the correct needs-based segmentation for maximum returns in direct marketing activities

 Randy Collica , Sr. Business/Data Mining Analyst, HP , on behalf of SAS

16:45- 17:15 Automated Patent Classification for Philips IP&S using text mining and 3D-visualisation

• Analyse how high precision and recall in IP classification is used at Philips and the results obtained
• See Philips' latest achievements in automated text mining and visualization, and how you can apply the techniques to your business
• Discover Philips' experiences with automated patent classification solution, and gain a valuable insight into their use of text analytics

Dr. Anton Heijs , Chief Technology & Innovation Officer, Treparel Information Solutions

Mr. Piet van Zanten , Senior Patent Information Specialist, Philips

17:15- 17:45 Infolution

Henk Alles, President, Infolution

17:45 Onwards Cocktail Party

DAY 2

9:30- 9:35 "Welcome back" Chairman's address

• Search engine insight: learn what constitutes a good search and how to develop your products accordingly
• Discover how a friendly search engine can help your company find the data they are looking for quickly and reliably, and how this will drive your business ahead of the competition
• Find out how a search engine that understands your client's business will ensure your product is fast, scalable, reliable and useable

Raul Valdes , CEO, Vivísimo

Arnold Vestraten , Manager Web Management & Applications, Organon International

10:05 - 11:00 End User Super Pannel

Moderator: Henk Alles, President, Infolution

Deloitte

Chris Bowman, Supervisor, Lafourche Parish Public Schools

Rene de Vries, Managing Director, Howard Homes

11:00- 11:30 Going Beyond Search: You found it, now what can you do with it?

• Discover how the University of Nebraska uses text mining to analyse results and group data to aid them in their critical research
• See how the University of Nebraska leveraged search to go beyond retrieval to include analytical and mining functions and get an insight into the results they have seen
• Find out how an entire 3 months of work was reduced to just 2 manageable minutes using text analytics technologies

Dr Burch T. Kealey , Professor and Researcher, University of Nebraska , speaking on behalf of ISYS Search Software

11:30- 12:00 Coffee Break

12:00- 13:30 Round Tables

13:30- 14:30 Lunch

14:30- 15:00 How Cisco Systems Uses Computers to Manage its Reputation?

• Examine how Cisco Systems measures and analyses written information to optimise reaction during acquisitions, earnings, launches, and other events to stay ahead of their competition
• Analyse how opinions and experiences are balanced with data when positioning an issue, or defining corporate communications messaging
• Learn how Cisco manages approximately 300,000 articles coming in per day from various sources that cascade through multi-stage filtering and analysis 

Seth Redmore , Manager of Marketing Operations, Cisco Systems

15:00- 15:30 Embedding Text Mining Solutions in Pharmaceutical Research

• Discover how Pfizer deploys text mining solutions which are accessible for research scientists and easy to integrate into their everyday work
• Hear Pfizer strategies from simple searches to advance co-occurrence matrices, to know how to stay ahead of the game
• Understand how Pfizer continuously re-compute searches across full literature databases and examine how they scaled the volume through a grid computing approach to get an insight into the deployment of your products!

Ian Harrow , Senior Principal Scientist, Pfizer

Rob Hernandez , Senior Scientist, Pfizer

Lee Harland , Senior Principal Scientist, Pfizer

15:30- 16:00 Text Mining for Biomedicine

• Get a valuable insight into the role of the UK National Centre for Text Mining and the latest technologies they are developing
• Identify the tools and services for biomedicine that will have the biggest impact, including automatic term management, semantic retrieval, relation mining and interaction network retrieval

Sophia Ananiadou , Co-director, NaCTeM

16:00- 16:30 Getting Value out of Text Mining in Pharma Biotech

• See how Astra Zeneca uses text analytics to deal with the vast quantities of information generated by life sciences and understand the key benefits for your business.
• Understand how relevant knowledge is found to inform key decisions by using text mining, and take away tips on how to minimise your costs and maximise your profits.
• Find out how existing knowledge contained in ontologies can be used to gain the best results from your unstructured data!

David Milward , CTO, Linguamatics

Ian Dix , Programme Manager, AstraZeneca